What we expect from Safaricom’s 2019 Sustainability Report

Safaricom. Image. Courtesy

Safaricom’s (NSE: scom) is set to publish its 8th Sustainable Business Report 2019 over the course of the week, according to its tradition.

The study, which revolves around the tenth Sustainable Goal Development (SDG), Towards Reducing Inequalities, focuses on operations and risks that matter to investors and shareholders alike.

“In our report, we talk about things that are working and those not working because it is important to highlight where you need to go as a business. It also evolves the narrative beyond our finances because we believe we have a lot more to contribute to Kenyans than just profitability,” said Sanda Ojiambo, Safaricom Head of Corporate Social Responsibility.

A sneak peek of Tuesday’s report to reporters at Norfolk Hotel in Nairobi, Safaricom disclosed that it presently boasts 31.8 million subscribers, an increase of 7.7 percent from last year’s past 25.7 customers.

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M-Pesa clients also rose by 2.1 million users by 10.2 percent to 22.6 million subscribers. Safaricom’s mobile information clients have risen to 18.8 million, an increase of 6.4 percent. M-Pesa Global also boasts 37.3 percent of Sh101 billion.

Customer satisfaction fell by 11 points, however, while the rejection of fraud also fell by 43. More than 300,000 farmers joined the digfarm Digital Farm platform marking a million subscribers.

The gigantic Telco business has retained its 50 percent of female staff in its workforce, while female executives have risen by two percent, suggesting that 34 percent of senior executives are ladies.

While the staff likely to recommend Safaricom as an optimal workplace dropped by 3%, the amount of employees with disabilities risen by 0.4%. This follows the plans announced last month by the mobile service provider to raise the amount of disabled employees to five percent by March 2021.

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“Our deliberate focus on diversity and inclusion has enabled us to effectively achieve minorities such as individuals with disabilities in line with the Sustainable Development Goal (SDG) 8 on Decent Work and Economic Growth and the SDG 10 on Reduced Inequalities,” said Bob Collymore, then Safaricom boss.

Safaricom’s real value reported a economic gain of Ksh625 billion while its contributions to Gross Domestic Product (GDP) decreased by 0.2%. With the company processing 12 Fuliza overdrafts in a second, the Service income growth has also risen by 240 billion.

With the Telco business recording 978,633 continuous employment as opposed to 897,372 in 2018, the work effect has also risen.


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