What do you know about vivo exactly? Other than being a Chinese company and a new entrant in the Kenyan market whose devices you probably have heard about in passing but you were never acquainted with.
The fact that the product influence of vivo on the Kenyan market as a whole is not felt at this moment as they are a new brand is the motivation behind what will likely be an aggressive push by the company this year and in 2020.
Despite starting its communication to the media recently, it is clear that the brand actually started selling its smartphones in the Kenyan market in mid- August silently and having its first official launch of the vivo V17 pro recently, the company took advantage to introduce its products in the Kenyan market officially and lay the record straight about its plans, strategy and long term focus on the Kenyan market.
vivo is a well-recognized brand globally having set up over 1000 centers in different cities and this might not only be the reason to watch next year but also it foundation and product quality. Even with such impressive credentials, the company recognizes the need to impress the Kenyan buyer and the fact that it takes more to lure the market.
The brand recognizes the fact that if it is to succeed in the Kenyan market then it has to appeal to everyone and particularly the mid-range and high-end smartphone shoppers who it hopes it will be able to attract with its smartphones. For that, it will need to provide assurance to such customers and the general public to leave behind the perception that most of the smartphones coming out of China are substandard.
To make sure buyers of its devices get value for their money, vivo is also keen on the after-sales experience. It has set up a customer service center while planning to expand two more in Mombassa and Eldoret and will be delivering services to customers like software upgrades and cleaning of devices.
Like I have already stated, vivo views the Kenyan market in a certain way. First, it is the gateway to the larger East African market but how they approach the market will definitely be what makes or breaks them. The Kenyan market is unique and dynamic. Considering vivo’s key focus is on the high end and midrange smartphone bracket, it becomes even tougher. That’s where all the latest flagship devices from the likes of Samsung, HTC, Sony, OPPO, Apple, and Huawei are trading. vivo’s efforts to create a vibrant local team is a good start. Getting Kenyans to like and embrace the brand is a different ball game.
As a new entrant in the market, the brand seems to live by its principle of unveiling the new device the V17 pro, the first in the industry dual pop up camera. The device is officially on sale and retails at 40,999 Ksh at selected stores.
Here are the specifications.
|Processor||Qualcomm Snapdragon 675 AIE Octa-core|
|Storage||8GB RAM + 128GB ROM|
|Battery||4100mAh with Dual-Engine Fast Charging|
|Operating System||Funtouch OS 9.1 (based on Android 9)|
|Dimensions||159.00 × 74.70 × 9.80 mm|
|Screen||6.44” Ultra FullView™ Display|
|Touch Screen||2.5D (Glass)|
|In-Display Fingerprint Scanning Technology|
|Camera||Front: 32MP Front Camera + 8MP Wide-Angle Front Camera Rear: 48MP Main Camera + 8MP Wide-Angle + 2MP Super Macro Camera + 2MP Depth Camera|
|Scene Modes||DOC, PRO, SLO-MO, TIME-LAPSE, Camera Filter, LIVE PHOTO, HDR, PORTRAIT, Panorama, 4K Video, Touch to shutter, Voice Control, Palm Gesture, AR Stickers, Super Night Mode, Jovi Image Recognizer, AI Scene Identification, Bokeh (front cameras), Ultra-wide angle, Super Macro,|
|Google Services||Play Store, Google, Chrome, Google Assistant, Gmail, Map, YouTube, Google Drive, Google Play Movie&TV, Duo, Google Photos, Google Pay|
|USB (USB2.0), Wi-Fi, Bluetooth (Bluetooth 5.0), GPS, OTG|
|Accelerometer, Ambient Light Sensor, Proximity Sensor, E-compass, Gyroscope|
|Items in the box|
|V17 Pro, Earphone, Documentation, USB Cable, USB Power Adapter, SIM Ejector, Protective Case, Protective Film (applied)|