Linkedin has just rolled out LinkedIn Stories to users worldwide, giving an opportunity for individuals and company pages to publish photos and short videos via the mobile app.
Much like Facebook and Instagram Stories, the feature allows users to share images or videos that last for just 24 hours. Users can also add text overlays, mention accounts, share a Question of the day, and add a range of stickers to their stories.
Once published, stories appear in tappable bubbles at the top of a user’s LinkedIn feed on mobile. When tapped, they display in a full-screen 9:16 format. From here, viewers can send a story via direct message, making quick and casual conversations easier on the platform.
‘’We wanted to give you an easy way to share what’s happening in your professional life. As Stories are shared for 24 hours, we see this as a great option for you to use to express professional moments with your LinkedIn network without worrying that the content is permanently attached to your profile’’ the company said in a blog post.
LinkedIn says LinkedIn Stories are a great way to start lightweight conversations related to your work-life.
‘’Based on what we’ve heard from our members during our testing across the globe, the stories that resonate well are professional in nature, and make it easy for a response – for example, you could share a unique perspective from your work day, ask a question to your network, share insights on timely breaking news, walk through a product demo or teach others a skill. ‘’ the company says.
To post a Story on your profile, open your LinkedIn app and touch the circle with your photo and a plus sign in the upper left corner to open the camera. You can record the video or take the photo directly through the app, upload video (up to 20s) or image, add a sticker and/or text as well as mention users with @.