Smartphone users in the country will now be able to access digital newspapers at Ksh20 per issue thanks to a partnership by Safaricom and media houses.
The cost will be deducted from a customer’s airtime enabling them to buy newspapers daily and read them on the go with each purchased issue available for 7 days.
The Ksh 20 price per newspaper will include data usage meaning a customer’s data bundle will not be consumed when reading through each paper. No registration or signup will be necessary neither will customers be requested to download and install any application.
The service will be accessed by visiting Safaricom.com and selecting the “Discover” option followed by “Newspapers”, upon which a customer will see newspapers available for purchase. Customers will need to have their data on when accessing the portal as each purchase is linked to their mobile phone number for ease of access.
Customers can also dial *550# to purchase the newspapers. Purchased publications will appear under “My Newspaper” tab for 7 days after purchase.
“The world is quickly evolving to be digitally-led and we see our customers increasingly seeking ways in which they can achieve their goals by tapping into the convenience of their smartphone. We are glad to partner with media houses to digitise the newspaper channel and make them available on the mobile phone,” said Peter Ndegwa, CEO, Safaricom.
Newspapers currently available from the Standard Group include The Standard, Saturday Standard, Sunday Standard and The Nairobian. Nation Media Group will have Daily Nation, Saturday Nation, Sunday Nation and The Business Daily.
The initiative is part of Safaricom’s contribution in the fight against COVID-19 by empowering customers to conveniently access the newspapers even as they limit their movement. It is also a further commitment in the company’s goal of enabling more businesses harness the power of the internet to meet the needs of their customers