Role profile
Our client in the real estate industry is looking to hire a Digital marketing executive to manage their website and manage their digital campaigns.
Responsibilities
- Develop and manage digital campaigns;
- Content creation – writing blog posts, articles, newsletters an material for social media channels;
- Social media marketing – creating, managing and growing the company’s presence through blogs, Twitter, Youtube, Facebook and other strategically relevant online properties;
- Manage and maintain the organization’s website;
- Produce new content for our products, constantly innovating to push new ideas and formats and measuring how well those ideas perform;
- Track and analyze website traffic flow and provide regular internal reports;
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improvising conversions;
- Continually work on the Search Engine Optimization of the website;
- Edit and post videos and content to online sites;
- Create online banner adverts and oversee pay per click (PPC) and management;
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments; and
- Monitor and develop reports on competitor activity within social media spaces.
Qualifications
- A degree in Marketing, Public Relations, communications or related field;
- Should have at least 3-5 years’ experience in PR/Communications;
- Sufficient knowledge of best practices in digital marketing;
- Have excellent communication and interpersonal skills;
- Must be self- motivated and be ready to work with minimum supervision;
- Graphic design qualification needed;
- Experience in a real estate industry is an added advantage
How to Apply
If you meet the said qualification, send application to horecruitment@ideon.co.ke
