DHL is increasing its DHL Africa eShop business to 9 additional markets, upping the presence of the global shipping companys e-commerce platform to 20 African countries reports techcrunch.

DHL went live with the digital retail app in April, bringing more than 200 U.S. and U.K. sellers from Neiman Marcus to Carters online to African consumers.

Africa eShop operates using startup MallforAfrica.coms white label fulfillment service, Link Commerce. Payment methods include local fintech options, such as Nigerias Paga and Kenyas M-Pesa.

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DHLs move to offer Africa eShop to 20 of the continents 54 countries comes a month after Africas most visible (and well funded) e-tailer, Jumia, went public. Jumiawhich operates consumer retail and online service verticals in 14 African countriesraised over $200 million in an NYSE IPO.

DHLs app takes advantage of the shipping giants existing delivery structure on the continent, able to get goods to doorsteps through its DHL Express courier service.

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DHLs partner for the new app, MallforAfrica, brings experience collaborating with a number of big-name retailers, including Macys and Best Buy. MFAs payment and the delivery system serve as a digital broker and logistics manager for big-name retailers to sell goods in Africa.


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