The internet has indeed changed everything for businesses, and in this digital age, taking your business online is essential. However, the competition is tough in almost every niche out there.
For many companies doing business today, having an online presence is essential. Basically your online presence includes your business website, social media profiles, e-commerce platform, any paid media or pay-per-click advertising, your listing in business directory e.g. Google My Business etc.
Getting your business online brings you more benefits even if your company does not conduct business online because customers and potential customers expect to see you online. If you don’t have an online presence, you could be losing out on the opportunity to add-up to your customer base.
Here are 4 essential reasons why your business needs to be online:
1. An Online Presence Enhances Accessibility
One of the reasons why your business needs an online presence is because your competitors are probably building an online presence. If a customer is able to google your product or services in your city or town, and you are nowhere to be found, then they have no way to find out about your business. Even worse, they’ll likely come across your competitors and take a look at them online instead of seeking you offline. When your business is accessible both online and offline, it gives you an edge over your competitors.
2. 24/7 Business Operation
Having an online presence means your company is open for business to anyone, anywhere around the world, 24 hours a day, 12 months a year.
3. Low Advert and Marketing Costs
Do you know that one-time cost of designing and maintaining a website is just a small fraction of the cost you spend a year on printing out brochures, billboards, flyers and many others?
This actually means that getting your business online saves you the cost of advertising and marketing your business.
4. Virtual Connection With Customers
It is critical for virtual companies to prove their credibility and gain customer confidence. Social media platforms give you the opportunity to create a bond with your customers. As a brand, you have to know that it is important to engage your customers by using various social media platforms to promote your services.
After all the given reasons why your business should be online, are you still okay with the traditional method of running your business? Billions of people around the world are looking for your product but the question is, are you online?